SemperScreen: Full-Scale Brand Transformation
We partnered with SemperScreen to lead a comprehensive rebrand, elevating their visual identity, digital presence, packaging, and marketing materials into a cohesive and scalable brand system. Our team executed a multi-phase rollout that set the foundation for long-term growth and retail expansion
Brand Identity & FoundationWe refined SemperScreen’s logo for clarity and scalability, then built a modern, professional color palette and type system that reflects the brand’s clean, trustworthy feel. A concise style guide ensures consistency across all future brand touchpoints.Deliverables:
• Logo refinement and file package
• Brand color palette and typography system
• Digital style guide (PDF)
E-Commerce Website Design & DevelopmentWe created a fully branded, mobile-optimized Shopify website using a customized template approach for efficiency and elegance. The build included strategic UX refinements, page structure, SEO setup, and integration of essential Shopify apps.Pages Included:
Homepage, Product Pages, Find a Store, About, FAQs, Support, ContactDeliverables:
• Fully functional Shopify site
• Customized branded theme
• Optimized image/copy placements
• 2 rounds of revisions
https://www.semperscreen.com/
Packaging DesignWe developed three retail-ready packaging systems—individual pack, 12-pack case, and SemperStopper. Each design prioritized shelf appeal, compliance, and brand cohesion, with print-ready dielines and barcoding.Deliverables:
• 3 custom packaging designs
• Print-ready dielines for manufacturing
• Compliance considerations
• 2 rounds of revisions
Tradeshow & Retail CollateralTo support in-person sales and brand awareness, we designed a full tradeshow suite including a 12’ x 9’ booth backdrop and two custom tablecloths. Additionally, we created an engaging countertop product display and pen holder with clear product messaging.Deliverables:
• Booth backdrop (print-ready + mockups)
• 2 branded tablecloth designs
• Counter display design with specs and visual mockups
Print Marketing: Trifold BrochureWe designed a versatile, retail- and distributor-ready trifold brochure that outlines key product benefits, use instructions, and core brand messaging.Deliverables:
• Print-ready PDF
• Digital version for online sharing
• 2 rounds of revisions
Messaging & Brand PositioningWe delivered a clear and strategic messaging framework, including a brand tagline, positioning pillars, and standardized brand copy to unify the voice across platforms.Deliverables:
• Tagline recommendation
• Key messaging and brand voice document
• 2 revisions
Video & Photography ProductionWe led a 10-hour on-location production capturing SemperScreen’s founder story, product use cases, and lifestyle content. Deliverables included polished video edits and a suite of high-quality brand visuals.Deliverables:
• Founder’s overview video
• Product explainer video
• 3 short videos for marketing use
• 12 lifestyle/founder photos
• 10 clean product shots
OutcomeFrom digital to physical, every brand touchpoint was intentionally crafted to reflect SemperScreen’s mission and product quality. The result? A clean, credible, and conversion-ready brand system that stands out online and in retail environments.
